Grassroots Organizing

With a public that was becoming more critical of public education and public school teachers, WEAC launched its “Great Schools” campaign to rebuild public awareness and support for public schools. “Great Schools’’ reinforced success – the central idea that Wisconsin’s schools rank on average among the best in the nation.

After three years, the program improved public support for public education by 20 percentage points – a remarkable turnaround.

Flaherty & Associates worked on the ground with more than two dozen suburban Milwaukee schools to design and implement Great Schools strategies in their own communities. We helped school staff publicize its school successes and build positive relationships with the media, local business groups, realtors, senior organizations, and community and government leaders.