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SmokeFree Wisconsin/Department of Health Services – Holding Our Breath Campaign

Media Relations Campaign

Flaherty & Associates won the PRSA-Madison Chapter’s two-year “Best in Show” award for a media relations and public information campaign that sparked a new round of discussion statewide about the value of smokefree workplaces – a discussion that ended with the passage of Wisconsin’s statewide smokefree workplace law.

Working with health advocacy groups, we launched the Holding Our Breath campaign – a campaign that used a wide-range of strategies including third party champions, an action-oriented website and six regional press conferences. By the time the effort concluded, we counted 774 stories statewide and positive editorials from 42 out of the state’s 43 daily newspapers.

What did our customer say:

At crunch time, I knew I could count on Flaherty & Associates to get the press work drafted, finalized and out the door. Without their quick responses and proactive ideas, I’m sure we wouldn’t have had the media coverage we did on the smoke-free air campaign. And every story helped win the battle for smoke-free workplaces.

Maureen Busalacchi, Executive Director
SmokeFree Wisconsin