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Donate Life Wisconsin and the Department of Health Services – Wisconsin Donor Registry Media Campaign

Media Relations Campaign

Donate Life Wisconsin and the Department of Health Services hired Flaherty & Associates to launch the state’s new online organ and tissue donor registry in the spring of 2010 – a new online system aimed at dramatically increasing statewide participation in organ donation.

The launch was widely successful. We organized six regional press conferences, reached out to editorial boards and third party ambassadors, and continued promoting the registry through guest columns and feature stories. The media response was overwhelming. All but one television station and virtually every daily newspaper ran stories on the launch. And the best news? More than 15,000 people signed up in the first month.

What did our customer say:

We hired Flaherty & Associates to publicize the state's new online donor registry and promote saving lives through organ, tissue and eye donation. The response was overwhelming--we never imagined that our event would be covered by 22 TV stations and more than 100 newspaper, radio, and online media outlets. Importantly, tens of thousands of people saw our message and registered to be donors. Mike and Connie were responsive, savvy and exactly the right fit for our needs.

Martha Mallon, Organ & Tissue Donation Program Director
Wisconsin Dept of Health Services